100% clean, residue-free, sulfate-free shampoo for glossier, healthier hair.
WHY WE LOVE IT:
100% clean, this unique, residue-free shampoo leaves nothing behind to dull hair or to block follicles which can cause thinning or hair loss
Keratin-safe, extension-safe, perfect for all hair types
Prevents color fade
No sulfates, no silicones, no conditioning agents, no parabens, cruelty-free, gluten-free
WHO SHOULD USE IT:
Perfect for all hair types. Best shampoo for color-treated hair, safeguards against color fade. Heathiest shampoo for thinning hair. Ideal for curly hair, coarse hair, frizzy hair, oily hair, dry hair, damaged hair, fragile hair, or if you have extensions.
Today, most shampoos contain unnecessary added ingredients to deliver extra benefits. Like, silicones to smooth, conditioners to hydrate, thickening agents to make hair feel fuller. The problem is, these ingredients are engineered to not rinse out easily. They cling to your hair and scalp, leaving filmy residues that build up and make your hair dull. Or worst of all, block your hair follicles which can cause hair thinning and loss. Our Color Security Shampoo is a total departure! Every ingredient in our groundbreaking, 100% clean, sulfate-free formula rinses off completely. So you always end up with the cleanest, freshest, healthiest hair and scalp possible.
ONLY GOOD-FOR-YOU INGREDIENTS
No harmful ingredients would ever make it into a Color Wow Formula. Plus, we take it one step further. We banned over 60 ingredients commonly found in other hair care formulas that can darken or distort your color.