#1 Anti-humidity protection that lasts through 3-4 shampoos
WHY WE LOVE IT:
Acts like a mini Keratin treatment
Transforms all hair types, creating silky, glossy, frizz-free results
The key to Chris Appleton’s glass hair styles
No sulfates, no conditioning agents, no parabens, cruelty-free, gluten-free, vegan
WHO SHOULD USE IT:
Anybody who’s hair is affected by humidity. Ideal for frizzy, wavy, curly or coily hair. And coarse, dry or dehydrated hair. If you have color-treated or keratin-treated hair. Great for use on wigs, extensions and hair pieces.
Dream Coat uses a ground-breaking, heat-activated polymer technology that is feather-light. It will not weigh hair down or leave it greasy. When heated with your blow dryer as you are applying light tension on the hair, Dream Coat forms an invisible, hydrophobic matrix that does two things: 1) compresses each strand into a sleek, silky, supple shape and 2) sheathes every strand in a light, imperceptible “raincoat” that repels moisture.
ONLY GOOD-FOR-YOU INGREDIENTS
No harmful ingredients would ever make it into a Color Wow Formula. Plus, we take it one step further. We banned over 60 ingredients commonly found in other hair care formulas that can darken or distort your color.